Wix has become well known over the last few years as a one-stop shop for all your website building needs.
The platform is another one of those out of the box website builders that lets you create modern and responsive websites in as little as a few hours (or minutes, if you’re used to website builders).
Founded in 2006, the platform is one of the world’s most recognizable site building platform brands currently in existence.
While its drag-and-drop editor makes building a website effortless, Wix as a platform, and the many other website building services, are not suitable for everybody. As with anything, there are certain use cases where Wix would be perfect. In some other cases, Wix would be one of the worst options you can go for.
So, to differentiate and to help you decide, we are going to cover the usecase, pros, and cons.
You should use this article as a way to decide whether Wix, on balance, is right for your website-related needs.
What’s Unique About Wix?
Wix is the biggest website building platform out there, pretty much. Millions of individuals and businesses across the world have used Wix to establish a basic web presence. Each day, tens of thousands of new customers sign up.
The platform is so powerful and widely used, in fact, that it’s quite common to see a Wix site on Google search rankings.
Is Wix Website Builders For You?
As we have mentioned, Wix is a website building platform—this is very different from shared hosting solutions where you can upload your own files and install content management systems on a server.
Website builders are more suitable for newbie webmasters who have little-to-no experience with both web hosting and technical skills such as programming. Wix, Weebly, Squarespace, Shopify, and all the other website building platforms use simple user interfaces and drag-and-drop tools to let you achieve your end-goal—creating a website that displays the information you want it to.
With website builders, however, you restrict your long-term versatility, functionality, and control. While these platforms can eliminate a lot of the stresses and headaches associated with launching a website, you sacrifice ultimate control and are often locked into the platform and must use their own tools.
That being said, website builders do fit a certain market. In deciding whether to use Wix or any other website building platform, you need to think about your goals, circumstances, requirements, and experience.
If you just want a couple of simple pages, a website builder is fine. In contrast, if you want a fully-fledged, cutting-edge website with bespoke tools, functionality, and complete control over the server and databases, then you probably already know Wix isn’t for you.
What We Love About Wix
These are some of the things that really stood out to us.
Highly Intuitive and Easy to Use
Like many website building platforms, Wix features a highly intuitive and user-friendly website building tool. Using it, you can modify pre-made templates or make your own with drag-and-drop functionality to add text, images, widgets, and other elements to your website.
Absolutely zero coding knowledge is required to use it (however, you are able to modify HTML and CSS if you know how to).
With their tool, it is possible to create your very own website in as little as a few hours—it really is that simple.
The Most Widely Recommended Website Builder
Wix is the world’s most widely recommended and recognized website building platform, and for good reason—millions of people don’t flock to your platform and build millions of websites if you are not doing something right.
If you choose Wix, you are choosing a platform that is backed by millions of people. Numbers don’t lie and there are inherent positives that come with them.
Free Plan Available Alongside Short-Term Pricing
If you don’t mind having restricted features and using the .wix.com subdomain, Wix’s free plan is OK. The restrictions that are imposed on the Wix free plan are to do with file storage (disk space) and features (e.g. SEO) rather than the number of pages you can create.
While their free plan is far from anything amazing, what do you expect? It is free, after all. Most people use the free plan for short-term projects or to configure the basics of their website before moving on to a paid plan when they need the extra features.
Their paid plans let you get a website up quickly and easily, however, they are nothing outstanding. In our opinion, they are fine for short-term web projects but nothing more, really.
We will explore the various plans in more detail later.
Lots of Themes and Design Templates
Wix has a decent selection of themes and templates that you can use for your own site. They are all modern, responsive, and can be customized to your liking. There is a mixture of themes that include everything from image-heavy designs to more conservative, design-focussed ones.
Unlike Weebly, Wix uses ADI (Artificial Design Intelligence) that uses algorithms to design websites automatically. This can make the design stage a lot faster and the outcome a bit more original.
Finally, all themes and templates are responsive and optimized for mobile usage out of the box. This means that you don’t need to worry about creating two different iterations of your website—one for desktops and one for smart devices—to cover all bases.
Websites Tailored to Target Markets
Wix has triaged many of their customers based on their businesses and what they are likely to want and need from a website. By building custom templates and features for each market type, Wix caters to a broad range of businesses.
These include the likes of:
- B2B companies;
- Portfolio and CV sites;
- Online stores;
- Blogs; and
- Travel sites.
When you initially sign up to Wix, you are asked to choose from their list of triaged business types. After you have made your selection, your account will be pre-set with certain settings and templates. While these can be changed and are not set in stone, it can save you a lot of time by showing you relevant templates, etc.
Things We Didn’t Like About Wix
There were some things that we didn’t like.
Long-Term Subscriptions for Cheapest Pricing
While you can get some Wix plans for as little as $4.00 per month, you need to subscribe long-term to get the lowest prices.
Although we are going to look at pricing in further detail shortly, it is worth mentioning here that Wix’s pricing ends up a lot more expensive than their main competitors (Weebly, Squarespace, etc.) and that even on the higher tiers you don’t have unlimited disk space, bandwidth, and ads are shown on most plans.
In fact, Wix is a lot more expensive than starting your very own WordPress website on a shared hosting plan.
Given that plenty of shared hosting providers have WordPress-compatible drag-and-drop builders, it is seriously worth considering whether or not you should be using Wix given their high pricing and restricted features.
Limited Apps and Integrations
Wix does have an app market, however, it is very limited and has nothing on those provided by other website building platforms. While they have added a lot of new apps to their market recently, there is still a severe lack of third-party apps and integrations.
In fact, most of Wix’s “integrations” are, in fact, iframes. These simply add a window to your site that lets you access a different website, e.g. an eBay or Etsy store, without having to “leave” your Wix site. This isn’t a true integration at all; iframes are a massively outdated relic of the mid-2000s.
Little Technical SEO
It is not unheard of for Wix to be downplayed by SEO experts and industry insiders. This is because there is a serious lack of technical SEO on the platform.
Although Wix has made improvements recently, particularly in relation to Googlebot crawlability, you will still have a hard time ranking your site outside of keeping your content updated and ensuring that you have a Google My Business listing.
If you know that SEO is going to be an essential determining factor of your long-term success and you would like to work with an SEO expert or agency to make things happen…
…You should think twice about using Wix simply because you don’t have complete control over SEO elements, both technical and non-technical.
No Data Exports
With Wix, you simply cannot export your data. With Weebly, on the other hand, you can. This means that if you want to migrate from Wix to another platform or host, there will be no way to get your designs, data, content, and other important information.
Wix locks you into the platform completely:
“Your Wix site and all of its content is hosted exclusively on Wix’s servers, and cannot be exported elsewhere. Specifically, it is not possible to export or embed files, pages or sites, created using the Wix Editor or ADI, to another external destination or host.”
At least they’re honest?
Limited E-Commerce Functionality
If you are building a site that is e-commerce first—i.e. where your store is front-and-center and is the primary function of your site—then Wix is not the right choice for you. Unlike Shopify, Wix is not a fully-fledged e-commerce solution.
If, however, you are running a website that has a focus other than e-commerce but you want to sell products—e.g. if you are running a blog and want to sell some branded merch—then Wix’s e-commerce functionality is fine.
The most basic Wix plan is the Combo plan that comes in at $13 per month. Already, this basic and limited plan is far more expensive than most basic and some mid-tier shared hosting plans (with which you get a whole lot more!)
Combo gives you:
- 2 GB in bandwidth;
- 3 GB in disk space;
- The ability to use your own domain; and
- It removes Wix ads.
As you will see below, the main difference between plans is the amounts of disk space and bandwidth you get, with a couple of extras thrown in.
Combo will cost you:
- $9.00 per month for a 36-month subscription;
- $10.50 per month for a 24-month subscription;
- $13.00 per month for a 12-month subscription; or
- $17.00 when paid every month.
That pricing is ridiculous; you can get a top-tier shared hosting plan for $17 per month (or less!)
Next up is Unlimited. Unlimited gives you:
- Unlimited bandwidth;
- 10 GB in disk space;
- $300 in ad vouchers; and
- Free “Site Booster” and “Visitor Analytics” Apps of $120 value.
Those free apps sound good, right? Well, given that Google Analytics does a better job of analytics than their own version and is completely free, not so much.
Unlimited will cost you:
- $12.00 per month for a 36-month subscription;
- $13.50 per month for a 24-month subscription;
- $17.00 per month for a 12-month subscription; or
- $22.00 when paid every month.
On top of what Unlimited gives you, Pro gives you:
- 20 GB in disk space;
- A “professional logo” ($50 value—hardly a professional price tag); and
- Social media logo files.
Pro will cost you:
- $16.00 per month for a 36-month subscription;
- $18.00 per month for a 24-month subscription;
- $22.00 per month for a 12-month subscription; or
- $27.00 when paid every month.
Finally, we have VIP. For a top-tier plan that is an extra $15-20 per month on top of Unlimited depending on your subscription duration, you would expect to get a whole lot more, right? Well, for the extra cash, you get:
- Priority response; and
- VIP support.
That’s it. You don’t even get extra disk space… quite pathetic, really.
VIP will cost you:
- $31.00 per month for a 36-month subscription;
- $35.00 per month for a 24-month subscription;
- $39.00 per month for a 12-month subscription; or
- $47.00 when paid every month.
Wix Final Thoughts
With Wix, you are simply paying for convenience. If you are not a tech-savvy person and don’t know how to code (even HTML), the Wix is perfect for you.
If you’re looking for value, Wix isn’t it. If you want to scale and have full control over your assets, Wix isn’t it.
You will be locked into a platform with limited features and functionality.
If, however, you want to try your hand at coding and figuring things out on your own, then why not try a shared hosting service like Bluehost? In the end, it’s cheaper and you’ll have more flexibility.