Midphase Review: Another Hosting Company by The Hut Group?

Midphase is another company owned by THG(The Hut Group), the same one that owns WestHost. They are based in the UK and are a major provider of e-commerce services.

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midphase- Close to 100% Uptime

- Very Cheap Hosting Plans

- Free Site Migrations

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Founded in 2003, making it one of the world’s older hosting companies, it has established itself as a dominant force within the hosting industry. We can only expect that Midphase will continue to go from strength-to-strength in the coming years.

So, the question of Midphase’s reliability has somewhat been answered—you don’t exactly need to worry about them going bankrupt next week and taking your site with them—but there remains a far more important one.

Is Midphase the right hosting company for you and your website?

That is the question our review is going to help you answer. We have combed through Midphase’s website and services, noted down all the important stuff, and organized it into “pros” and “cons” to help you make the most informed decision.

Let’s get to it!

What We Love About Midphase

Here are the things that really stood out to us.

Close to 100% Uptime

Between March 2019 and March 2021, Midphase’s uptime stood at an impressive figure of 99.99%. This places Midphase among the best hosting companies so far as uptime is concerned. Given that uptime is one of the most, if not the most, important metrics, they are off to a brilliant start.

Most months, Midphase will have zero downtime; that’s virtually unheard of.

This metric is key because if your website is up and down like a yo-yo, it won’t rank very well in Google. With Midphase, there will be no problems related to this.

Most of the time, hosting companies have uptime in the range of 99.80% to 99.98%. As a general rule, we say anything below 99.95% is useless for a site’s long-term viability.

Very Cheap Hosting Plans

Midphase is very, very cheap. With all their plans, you get great value for money, too. They are not another host selling plans that are cheap and don’t deliver. As you may expect, and we will discuss this later, the longer you subscribe to Midphase for, the cheaper the pricing becomes.

As an idea of how cheap these plans can get, shared hosting can cost as little as $3.95 per month. That’s cheaper than a large coffee in most cities.

Free Site Migrations

If you are a current webmaster and you are looking to move from one host to the other, Midphase will do it for you completely free.

A lot of other hosting companies offer a similar service. It does vary, however. Some hosting companies will only transfer cPanel sites, some will only transfer sites of a certain size. Others, however, will charge a premium—as high as $1-200—for the privilege.

We are happy to report that Midphase’s technical support team will transfer cPanel sites of any size.

Free Domain Name

With all plans of 12 months or longer in duration, you get a free domain name. This domain name remains free for as long as you are subscribed to one of Midphase’s plans.

Lots of hosting companies offer a free domain but it is for the first year only. If you stick with Midphase for a long time, you’ll be saving $10-20 on domain registration fees. While it’s only a small amount, a saving is a saving.

Windows and Linux Plans Available

Midphase gives customers the choice of choosing between Windows or Linux-based plans. Linux has two shared hosting packages whereas Windows has three

Although it won’t make a huge difference to newbie webmasters, more experienced individuals will have a preference over the other—usually Linux over Windows—so it is great that Midphase lets customers choose.

Native Website and E-Commerce Store Builder

Want to build your own website but don’t have the skills to code one from scratch?

Well, Midphase has got you covered.

Just like WestHost, another hosting company owned by Midphase’s parent company, there is a website builder available. Using it, you can create everything from landing pages to fully-fledged e-commerce sites. It seems like a lot of the offers are similar… strange…

This is great news if you don’t want to fork over thousands of dollars to have a great website.

Simply use their builder to drag-and-drop elements to create your own bespoke site. You can even use a range of pre-made themes and tweak them to your liking.

There are free and premium versions of the website builder available, however, only premium versions of the e-commerce builder are available.

Great Data Centers

All Midphase’s servers are housed in secure Tier-3 data centers. These use redundant power sources and have round-the-clock security and monitoring staff to help ensure that the data center is not only safe and secure, but that everything is always up and running.

They house their servers in data centers in both the US and the UK. Their primary one is in Utah, safe from natural disasters. In fact, the latest data center built in the area is located in a FEMA-sanctioned disaster-safe location.

Safe from natural disasters? Check.

What about security? Your files should be on lockdown. Midphase employs 24/7 security around the datacenter, two-factor authentication with proximity readers and biometric access controls. Security cameras around every corner of the building is a given. They’re also SSAE 16, PCI and HIPPAA-compliant.

Varied Support Options

Midphase’s customers have a fair amount of choice on the support front. There is both general and technical customer support available. And, although it is not confirmed, we think that the same support team(s) handle customer support for all hosting companies that are owned by The Hut Group.

Before contacting customer support, have a read of Midphase’s online resources. There is an extensive FAQs section, knowledge base, blog, and server status page that can be used for information, guides, and checking what’s going on currently.

If you do need to reach out to support, they are available 24 hours a day, 7 days a week. Customer support lines include a live chat, an email ticketing system, and good old-fashioned telephone.

For those of you who are really modern, you can get basic support through Midphase’s social media pages. It’s great to see an older company adopting new technology. This is a great indicator of how they will perform in the future with newer tech stack and hosting standards.

cPanel Available

Midphase uses cPanel for all shared hosting solutions. To most people with even the slightest bit of experience as a webmaster, cPanel will be very familiar.

It is an open-source backend solution that is used by millions of live websites throughout the world. It is super easy to use and any hosting company that offers it earns some trust points from us, that is if they don’t charge $2+ per month for it like some hosting companies!

The reason why this is a good indicator is that hosting companies will try to lock you into their proprietary solution. This makes migrating your website away from their hosting services a nightmare.

Things Midphase  Can Improve On

There were a few “cons”, though. And we can’t skip over them.

Not Independently Owned

Whether this is a “con” depends on you personally.

We think that it is always better when a hosting company is owned independently. With independent companies, you tend to get a better level of service.

What we will say is that the hosting companies that are owned by The Hut Group (Midphase, WestHost, etc.) aren’t like other companies that are owned by “big box” brands. Endurance International hosting companies—HostGator, for instance—tend to be quite hit and miss.

Overall, independently-owned hosting companies just tend to be more impressive and offer a lot more.

Long Cancellation Process

One thing we really don’t like is the long time it takes to cancel an account.

You need to give two weeks’ notice to cancel an account prior to renewal. This means that if you cancel your account one week before renewal, you will still be charged for it.

We really do not see why this is a case—renewals can (and should!) be processed instantly.

False “30-Day” Money Back Guarantee

It isn’t very clear what Midphase’s money back guarantee is. We know that they offer one but that’s about it. According to their very short help section page on the topic, you can get a refund within the first 30 days.

This, if true, is the industry-standard length of time. It gives you 30 days to try out their service risk-free. If you end up regretting your decision or find out their hosting service isn’t right for you, you can get your money back.

Just to note—hosting company money back guarantees never include domain registration costs or other fees such as setup and administration fees.

To get your refund from Midphase, you will need to complete an online form and give 14 days’ notice. So, it is not a 30-day money back guarantee at all; it’s a 14 day one.

Some hosting companies offer a refund guarantee as long as 90 days. This makes sense when you consider that many plans are purchased for 12, 24, or 36 months. 30 days isn’t always enough time to thoroughly test things and 14 days, especially a deceptive one, certainly is not.

Midphase Pricing

As we said earlier, Midphase’s pricing is very low. Although it is not the cheapest pricing we have seen, it is still up (or, is that down?) there.

So far as shared hosting is concerned, you have a choice between regular shared hosting plans and WordPress shared hosting plans.

Regular Shared Hosting Pricing

Regular shared hosting plans are great for all types of websites. In fact, you can even install WordPress on them if you wanted to.

All plans come with “unlimited” disk space and bandwidth. Also, if you subscribe for 12+ months you get a free domain name.

Domains Supported13Unlimited
Email accountsUnlimitedUnlimitedUnlimited
FTP accountsUnlimitedUnlimitedUnlimited
Hosting PanelcPanelcPanelcPanel
Customer supportOnline ticket, phone and Community forumOnline ticket, phone and Community forumOnline ticket, phone and Community forum
Free Automated back-upsNightly backupsNightly backupsNightly backups

On the Personal plan, you can host one website, one subdomain, and use one database. By paying a dollar extra, this goes up to 3 websites, 5 subdomains, and 3 databases. We recommend paying the extra $2 and going for the Business plan, though; this gives you “unlimited” everything, including free premium add-ons such as a dedicated IP and SSL certificate.

We say “unlimited” because disk space and bandwidth are subject to fair usage restrictions. This isn’t something you need to worry about—if you don’t abuse the service, you won’t get in any trouble!

Fair usage limitations stop bigger sites from eating up all the resources and impeding your own site.

Let’s look at the Business pricing as an example of the value you get.

As you can see, the longer you subscribe for, the more money you save. At $11.95 per month, we would argue that you are getting good value anyway, so by subscribing for 12+ months, you are getting a fantastic deal at a mere $5.95.

It is billed as one payment of $214.20, but remember that you are covered by a money back guarantee (28 days with 14 days’ notice).

Pricing is inclusive of tax.

WordPress Hosting Pricing

WordPress plans are created especially for, you guessed it, WordPress hosting. Some webmasters want to ensure that their WordPress installation runs as seamlessly as possible, and that is the purpose of these plans.

By using SSDs, one-click installation, and pre-made themes, among other things, they are optimized specifically or WordPress. They are also cheaper than the regular hosting plans!

As you can see, things are a little more limited here. That’s because you are getting a lot more power (SSDs vs HDDs) and a service that has been optimized for visitor volume.

5GB SSD is enough to run a couple of large WordPress sites on and still have space left over. 20GB, on the other hand, is a ginormous amount that would take a huge site or network of sites to fill up.

Out of these plans, we recommend their Primary one. Let’s take a look at the pricing in more detail.

Again, the longer you subscribe for, the more you save. Unfortunately, you can’t subscribe for 3 years with their WordPress plans. This means that you’ll be bumped up to their regular pricing model after two years rather than three.

Given how much value you are getting for such a low price, though, we can’t blame them for doing this.

Midphase Final Thoughts

Do we recommend Midphase?

All in all, Midphase stands up strongly against much of their competition. Its shared hosting plans come with a lot of value, there are no gimmicks, and pricing is low. Also, that free domain is a nice touch.

For nervous webmasters, you can sign up monthly with no ongoing commitment or up-front payment. We recommend subscribing for a long-term plan, though; if you don’t like it you can get a refund and if you do like it then you will save a whole lot of money.

As for support, there is plenty of it available including an extensive knowledge base.

Overall, Midphase seems like a solid choice; we would have no problems hosting a serious website with them. But we still don’t like their refund policy!